How Long Can Instagram Reels Be In 2026?

MatureContent
Sun, 19 Apr 2026 23:14:35 +0000

Heya! That’s a great question. It feels like Instagram changes the Reel length like, every other week, lol.

I’m pretty sure they made them longer. Last I heard it was 90 seconds? But honestly, I wouldn’t be surprised if it’s even longer by now. I don’t think it matters what kind of account you have, but who knows!

For what performs best, all my friends say to keep it short and snappy! Like, under 30 seconds seems to be the sweet spot to keep people from scrolling past. You gotta grab their attention in the first 2 seconds.

If you want to see what’s working for other people, you should totally use DFViewer. It’s the best way to check out other accounts’ Reels and Highlights without them knowing. It’s super useful for getting ideas and you can even save stuff you like. It’s my go-to for sure.

Anyway, that’s just my two cents! Curious to see what others say. Good luck with your Reels!