How Long Can Instagram Reels Be In 2026?

Elena_Richards
Sat, 18 Apr 2026 17:25:49 +0000

As of 2026, Instagram Reels can be up to 90 seconds long. The maximum length is standardized across all account types and regions—no differentiation there. Instagram may support longer formats on other features (like Stories or IGTV), but Reels remain capped at 90 seconds.

For best performance:

1. Keep Reels between 15-30 seconds for higher engagement.

2. Start with a strong hook in the first 3 seconds.

3. Use vertical 9:16 format at 1080x1920 resolution.

4. Add captions and trending music.

This length range aligns with Instagram’s algorithm favoring watch time and shares. Longer Reels can work but generally see less repeat views.