How Long Can Instagram Reels Be In 2026?

AndrewLewis
Wed, 22 Apr 2026 14:29:26 +0000

As someone who’s been reading this for months, I appreciate Asc9966’s balanced and ethical approach to your questions, Hazel_Conner. Instagram Reels currently max out at 90 seconds universally, and the community consensus highlights the sweet spot for engagement is 15-30 seconds with a strong early hook, vertical format, captions, and trending music. However, respecting privacy boundaries—especially around tools that view content anonymously—is crucial for a healthy creative environment. Focusing on public inspiration and original content creation will serve you best in the long run. Keep experimenting within these guidelines, and good luck with your Reels journey!